In an era of electronic communication and dynamical advertising, digital signage plays a major role in helping businesses get their message across to their target audience. This includes the leisure and hospitality industry that derives the greatest benefits through a range of digital signage including giant LCD screens and interactive displays that provide instant information.
Sporting venues and theme parks
Digital signage is widely used at sporting events to display live action, results, and real-time announcements. The ability to offer scheduled advertising during intervals makes it even more profitable.
Just about every theme park has realized the benefits of digital signage, which includes not only giants like Euro Disney and Movie world but smaller parks as well. They could be used to deliver information on scheduled rides, show timetables, and directions to every area within the park. One of the major benefits is the reduction in queues along the rides, which in turn leads to greater levels of customer satisfaction and profits for the park operator digital cinema.
It is no secret that the hospitality industry is one of the biggest benefactors of digital signage. Cinemas make the most of this medium to display show times, movie trailers, self-service ticket kiosks, and concessions menu boards. Digital signage equipment helps take product advertising to a whole new level at cinemas and entertainment centers and is a great way to attract attention of visitors.
Hotels and restaurants
Restaurants and food outlets have ability to offer customers the ultimate dining experience with display menus that could be changed at the press of a button throughout the day. It serves as a great advertising tool where people can order food and get to see exactly what it looks like before placing an order.
The benefits of digital signage extend well beyond to casinos, hotels, nightclubs and cruise lines, around the globe. Guests are kept well-informed and entertained whether they are on a deck, at a hotel lobby or guest room, or spinning the reels at a casino.
Museums also have a distinct advantage when it comes to using digital signage to provide information on exhibits and other attractions. Visitors can make the most of interactive kiosks and soak in loads of information through multi-touch displays.
The multiple benefits of digital signage networks
There are several benefits of investing in a digital signage network. To begin with, it is one of the best attention grabbing tools where audiences are more likely to notice your message and act on it. Whether you have one screen or thousands around the world, they could be all controlled from one platform. Most importantly, it is easy to deliver timely and accurate messages to your target audience so that they can make a quicker purchase decision. It also offers the ability to provide interactive content through touch screens to suit different audience demographics. It eliminates the cost of producing and transporting static printed signs and displays, making it one of the most cost-effective mediums to reach out to a large audience.